A good number of websites are built every day for different companies, enterprises, business organizations. But only a few websites meet the expectations of customers and last long. The majority of websites fail to sustain the cut-throat competition and shut down sooner or later.
As a matter of fact, website developers often reel under huge pressure to come up with unique websites one after another. So, to meet the rapidly growing demand, they do the copy paste job and create lousily websites. They don’t examine newly created websites with errors and hand it over to clients for use. Such websites are a complete disaster. A website needs to be scrutinized by different angles before its commercial use. What are the top 8 factors that should be kept in mind while testing newly created websites? Let’s have a look at the below-mentioned points.
1. Website Design Should Be Unique & Professional
Developing or creating a high-quality website is an important stage to establish the company’s strategy on the Internet. A unique design will increase the usability of the site. It is very important to make it convenient for the visitors so that they can easily search the information that they want. This way a simple visitor will become a potential buyer, subscriber or customer.
Under equal conditions, there will be a front site with pleasant non-irritating colors, a well-chosen font, easy navigation, and so on. A unique design of the site itself boosts website conversion and the number of buyers\customers. Therefore, develop a unique and valuable design for increasing sales and popularity of your business.
2. Website Speed
The loading speed of the site and any of its pages is the most important factor for proper attention during optimization. In case of slow loading of a site, search engines do not give priority to those resources have a response time of more than 1–3 seconds or higher. In addition, users also do not like a long loading site and close the page before it loads, which leads them to leave the site.
Slow loading can create page indexing problems. If search engine algorithms do not receive a response for a fixed length of time, then they will simply ignore its content. This means that search engines will not associate it with search queries, and traffic will drop noticeably. Therefore, eliminate the shortcomings to increase the speed of a site.
3. Website Uptime
Website uptime plays a significant role in the well-being of your business. It is the total amount of time in which your website is available for users to browse and use. The higher percentage of website uptime, the better will be the business position. A good indicator of uptime is the value of 99.9%. If your site is not available, then obviously this has a negative impact on your business.
But, any disconnection of the site can result in significant material losses for online stores and other resources designed for making a profit. In addition, uptime is important for promotion because this percentage is taken into account by search engines. Therefore, if you want to promote your site, then pay close attention to uptime because stable hosting will help to raise your site higher.
4. The Purity of Live Content
The content of the site and its positioning are important. The main requirements are the uniqueness and usefulness of the content, as well as compliance of the content with the visual design. The main purpose of the content on the selling site is to convince the visitors to purchase a product or service. A good selling content must convey the visitors.
The purity of content holds the formation of a certain image and brand image of the company. The useful content will develop the interest in the consumer. Therefore, it is important to determine the customer requirements, and then use the various strategies and tools to create a quality content without any grammatical mistakes.
5. Website Responsiveness to Different Mobile devices
Creating a website with responsive design means to make a mobile version of your website. The concept of responsive web design gives versatility to your site. This means, display the site equally and conveniently on both desktops and mobile phones with internet access and proper resolution. All you need to do is create wrapper, content and column widths that will adapt to different device widths.
A responsive website design provides a good, high-quality perception of information on different devices. It is very convenient to view on different devices with different screen resolutions.
6. Is Your Website Ready for SEO-campaigns?
Without proper SEO optimization, your site will never be visited. It contains that your content should be unique and filled with proper targeted keywords and hyperlinks. Apart from this, make sure your headers, title and meta tags also holds the keywords. Both external and internal linking give weight to your resource by promoting them.
The heading tags help to break up content into sections, and also allows search engines to find out what kind of content is contained in each section. In addition, inserting the images with alt tags and most appropriate keywords help search engines in finding suitable images when requesting the required content.
7. Broken Links
Broken links or dead links are hyperlinks that lead to a non-existent website, web page or a separate file. Usually, they are accompanied by 404 error. Such links have a negative impact on the resource and on users. When visitors go to your site, follow the link and find a 404 error, they simply close the page and do not return to this resource. But besides the negative reaction of users, broken links affect search engines as well. Therefore, make sure that site does not have such link because it may cause to low your pages down.
8. Turning off No-follow Tags
The no-follow attribute is used when closing links from being indexed by search engine robots. This attribute prohibits transferring weight from one site to another. The no-follow attribute serves to prevent indexing of links by search engines. The tag is mainly used to prevent manipulation of the distribution of links. If a specific link is used with the no-follow attribute, then the weight of this link dissolves and does not go to other links on the pages. Therefore, turn it off so the search engine can crawl your pages.
Final Words
Only user-friendly, unique, and professionally built websites win the hearts of the targeted audience and help their owners to get multiple business opportunities every day. Just check newly created websites, blogs, E-commerce websites, portals, etc, using the above-mentioned recommendations and ensure that they are perfectly ready for commercial use.
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