Any website works on two things from the end of the user, user interface ease and user experience with that particular website. As a UI UX designer, it becomes your responsibility to increase the website connectivity and efficiency. A good website has both UI and UX up to the notch to proliferate the growth of the website and further enhance its working. Improving user experience can be tricky as many developers cannot find a good balancing point.
So, let us get to know what is user experience and some tips on how you can improve the user experience for any website.
What is User Experience?
User experience or UX in simple words can be coined as how the users feel while using a certain product or a system. The user experience is used to increase the efficiency of the system and to create a great experience for the users.
The platform is related to a different field of study and incorporates within itself interface design, usability, accessibility, information, branding, designing, and many other features. The sole purpose of this is to create an intuitive environment to make it easier for users to navigate their path through a certain system without facing complexity and issues.
Tips to improve User Experience Design
As a UI UX designer, you might find a myriad of tricks on the web to improve your user experience, but it is very difficult to keep track of and understand what works best and which tips you can essentially use. We have made the work easier and combined the overall tips to increase the ease of choosing the tips.
1. The flow of interaction
To improve the working of any product design and to improve the navigation of the website it is essential to maintain a certain flow of the website. The flow is just like a path that is used by the developers to navigate the users to the right path. An efficient flow of the interface will help in creating an easy to navigate path of the website. This helps all the users to get a hold over the interface of the website and makes it easier for them to work with the website.
The flow can also include formatting pages according to the latest trends, this can include creating a series of features and providing one-click solutions, keeping the most influential products at the top, having a good description of the products, interactive widgets, and many other things. Such a flow will help users to stay put to the website as they know how the work is carried and they won’t give up on the website.
2. Prioritize scrolling
According to many types of research that were conducted among several users it has been seen that users prefer scrolling a page rather than clicking to read the next context. If you have a page whose length exceeds the one-page limit add scrolling to the information rather than clicking.
Users often prefer to scroll through the data rather than clicking on each page to reach the next piece of information. This technique has drastically improved how the users engage more with the context and do not feel the continuous need to break their reading flow to click the next button.
3. Play with the color pallet
A simple black and white text can be boring, while a combination of vibrant colors can be a little too much to read from. Play with the color pallet and add colors according to the principal information of the website. Keep the theme playful for kids, neutral for environmental information, dark times for sleek looks, and many different styles.
When playing with the color pallet so not to forget the color blind people and use colors that are visible to all irrespective of their limitations. This will ensure all can access the website and no user deprived of the great user experience.
4. Improve page loading
Every effort to improve the user experience will go in vain of the user will not be able to access the website appropriately. Make sure to keep in check the loading of the pages on the web. A web page will not keep the user hooked and they can easily give up on the website.
Make sure to increase the speed of all the primary necessities of the user through the website, this can include increasing loading page speed, animation speed, navigation from one place to another, and different features that are of primary importance. This will keep the user hooked to the page due to its great experience and ease of use.
5. Cross-platform access
Not every person accesses the website or the system through one single platform like a desktop, they can use mobile, tablets, laptops, and other resources to view the product. In such a situation it becomes important for a developer to make the website or the product available in cross-platform. This will help in increasing the availability and visibility of the website.
Include touch interference, layout size, interface targets, and other related works with multiple platforms to improve the user experience.
6. Make it readable and continuous
Searching for suitable information amidst the myriad of information can be a tedious task. Maintain readability of the website and keep the information continuous. This will ensure the users do not spend time looking for information and actually consume time to read the information.
A website can include a search bar to get the relatable information and get in touch with the much needed information in a quick manner. Add visual context to increase the engagement, manipulate fonts in different regions. This makes the information more readable and effective as well.
7. Miscellaneous
Other factors to keep in mind when creating a good user experience is removing unwanted data, removing redundancy, making the information to the point, and not include unnecessary information. Keep the content readable while keeping in mind the continuity. Do not hesitate to add graphics, different formats, and other features to improve the website’s flexibility and ease of use. You can also take help from some professionals like UX design agency San Francisco to meet your requirements.
User experience has different notions with different products and it does not have an affixed path to increase the user interface. Each website can follow different methods to get the highest user experience. If as a developer you follow all the points mentioned above and change the website accordingly the user experience of the website is sure to increase. Apart from the above-mentioned points, the developer can also include different features and use a trial and error method to know what makes the website more user friendly. As a developer, you can also take the feedback from the users and develop the website accordingly.
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