Businesses nowadays are focusing all their energy on improving the SEO ranking of their websites. However, a common mistake that is committed most of the time is that the businesses focus primarily on the keywords and not on anything else. If you are working diligently on optimizing the keywords and you are not getting the appropriate results that you desire, you have to consider a number of other factors, which can affect the SEO ranking of your website. The algorithms of a search engine do not only look at the relevance of the keywords, but they are also known to evaluate important information like the duration for which your visitors are present on the website, the bounce rate, outbound, and inbound links, broken links, pages viewed, and so on.
If you do not have a proper idea about how you can boost the SEO ranking of your website, you can consider the elements that have been discussed in the list below.
Useful and relevant content
When you are providing useful, relevant, and high-quality content, it is obvious that your visitors will stay for a long time on the website for consuming the information, thereby increasing the dwell time. Dwell time is the total time that the visitors tend to spend on a particular website, and it is known to affect the SEO ranking to a great extent. Your content should at least be of 2000 words to gain a high rank in the results of a search engine. It is also true that the number of words will not matter until and unless the stuff that you have posted is helping your present or target customers in any manner.
You should include relevant keywords and outbound links, which will help the people to increase the dwell time, as they will spend a lot of time in reading your posts. When you create useful and high-quality content, there are chances that visitors will bookmark the content on Google Chrome, which will help in improving the SEO ranking of the website.
Take care of the loading speed of your page
Search engines like Bing and Google consider the loading speed of the pages in the algorithm of website ranking. You need to understand that users will leave the website if they are waiting for two or three seconds more than usual. This can have a negative impact on the dwell time, increase the bounce rate, and decrease the total number of pages that have been viewed. In totality, all of this can hurt the SEO ranking.
There are a number of ways in which you can increase the page loading speed. These ways include using the caching plugins, optimizing the size of the images, reducing plugins, minimizing the redirects, and ensuring that the codes are streamlined and clean. An important tip that you should always keep in mind is that when you optimize your images properly, it helps in reducing the size of the file, thereby improving the load speed. It can also help you to gain advantages by making use of photos for generating empathy, increasing the trust, and improving the experience of a visitor, without having any negative effect on the load time.
Image optimization
Besides the size of the images and the format, there are many other ways of ensuring that the images are efficient enough for your website when your SEO front is concerned. You have the option of signaling the relevancy of all your content by making use of keywords for the file name of your images. You can also use keywords for the description, alt tag, caption, and title.
Header tags
Not a single person will like a huge wall that is made up of text only, in front of them. It is necessary that you format your content in a proper manner, which will help in improving the experience of the users on your website to a great extent. It will allow the users to spend more time on your website and read the content peacefully. There are also chances that users will come back to read more contents that you post.
This helps in signaling the relevancy of your website to the search engines. This is why you should make use of the header tags. Header tags help in breaking up the content into various sections, which can be read and utilized easily. Search engines are known to rate the header tags in accordance to the keywords that are being used. When you include terms that are relevant to your website in the header tags, you are actually boosting the SEO ranking.
Outbound links
In order to make the contents more relevant and useful, you have the option of linking out to the authority sites, so that your readers can get more and in-depth information. If you link out to the authority sites, it will help in increasing the relevancy of the contents as well as have a positive effect on the dwell time of the readers.
It also helps in sending conviction signals to the search engines and helps in improving the SEO ranking. You also need to keep in mind that you cannot use too many outbound links, as it can be extremely distracting and make it difficult for the readers to understand your content.
Different multimedia
Videos, audios, slideshows, and images can help in enriching the experience of the users, and help in delivering information to your visitors in an ideal manner. Different types of multimedia are also the signal of high-quality content. This is because you are putting in extra effort in order to make the content look interactive and unique.
Readability
You need to understand that you will get different kinds of the audience on your website. Therefore, you should not post content that is extremely hard and cannot be digested easily. The content should be easy and understandable so that the layman can understand it easily. If your content is extremely complex, it is obvious that a greater section of people will leave your website.
Conclusion
If you consider all these elements, you will be able to improve your SEO ranking without having to exert a lot of effort. However, ensure that you are doing all of these diligently so that you can increase the SEO ranking.
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