Have you ever wondered how the world of digital marketing and social media works? What is it about these digital platforms that makes some of them fare so well and the others not so much? For years there is a specific team that helps people understand the semantics of trends that help someone either reach the pinnacle of success or take them on a whirlwind down motion.
Besides the tactics such as keyword search and hashtag policy, there is now a more handy and easy way of calculating exactly what will put you on the top. With the help of the new Google Trends dashboard, it has become easier to analyze which term and niche is ranging well and which are the ones that need to be avoided.
With the largest search engine Google now redefining the parameters with which it will judge and rate a particular website, it is only fair to come out with a tool that will give people all the inside information of what helps grade their portal on a global niche. If you are looking to up your digital presence game in the year 2020, here are some mind boggling tricks that you can use on Google Trends to keep you ahead on the global digital platform.
UNLOCK WITH THE KEYWORD TREND:
There are always some puch words that help you reach that milestone and at any point of time these keywords keep changing as well. With the help of the Google Trends tool you can now figure out which keyword is ranging at that time. Search upto 5 keywords to find out how they are raging on the SEO parameters. This will help you decide what kind of words are language you need to use in your articles and blogs that go on your website.
SYNC IN THE SEASONAL TRENDS:
It is natural that there is a time and season for everything, for example customers will be looking for the Blck Friday sale in the winter and not otherwise. Similarly, there is a time and duration during which certain words and statements are looked up extensively. These are known as the seasonal trends and with the help of the Google Trend tool the seasonal hits can be known with ease.
RAGE IN THE REGIONAL TRENDS:
There are certain terms and keywords that trend in a certain region and location. At times it becomes difficult to take care of all these parameters manually and this is why Google Trends has everything sorted for you with just a few clicks. Find out which keywords are trumping the regional areas and stay ahead of the crowd with just the right keywords for your targeted region.
RECOGNIZING THE RELATIVELY RELATED TRENDS:
All those who are into writing web based content and blogs are aware that along with the primary keyword there are other secondary keywords as well that are more or less from the same pool. It is easy to single out the primary keyword however, it becomes a task to figure out the correlated keywords that can help your content get the desired boost and reach.
FINDING THE TOP TREND SETTERS:
Another major trick that can be utilized on the Google Trends tool is figuring out which keywords are ranking on terms of their pervasiveness. Pervasiveness means an overall popularity of a certain keyword in a certain demographic area. What’s more is that with the help of this trick you can also see how the same word is fairing on an overall global search parameter.
RISE WITH THE RISING STAR:
What’s hot today may not be anymore tomorrow, but the same does not hold true when it comes to keyword semantics on a search engine. With the help of the Google Trends tool a person can enter any keyword and find out exactly when it did well and what was the percentage of search that accumulated with the help of the same keyword. What Google Trends will also do is that if at all the same keyword has been raging well recently it will showcase it as the “breakout” keyword which in other words means that it is the new rising star.
THE CONSTANT TOP OF THE CHARTS:
There are some of those words that seem in fashion for a certain period of time and then there are those terms which are a constant rage irrespective of the demographics, season and region. Every year Google Trends publishes a list of those searches that have topped all around the year and will also give the detailed information such as the percentage of time it was viewed along with other information such as which region viewed it the most. You can set a global or a regional parameter and find out how a certain keyword performed in both the scenarios.
KEEP TRACK OF WHAT’S HOT AND WHAT’S NOT:
Based on all the above Google Trends tools and hacks it is important to make sure that you follow and incorporate all of them when you are writing the content for your portal. By writing on topics and keywords that are relevant at that given point of time, it will be easy for your content to top on the search engine when maximum people are looking for it.
SATISFY THE NICHE BY LOOKING FOR THE NICHE TOPIC:
Based on the keywords that are faring well in a certain geographic location, you can work on topics that contain that niche keyword and talk in detail about that. For example, the current topic that everyone in China wants to know about is the Corona Virus so it will be only better if you work on topics centered around this keyword and base your writing on that.
KEEP A TRACK OF THE OTHER SEARCH ENGINES:
We understand that the most commonly used search engine is that of Google but that does not mean that the others don’t count. With the help of the Google Trends tool one trick that you need to keep in mind is look at how a certain term is ranging on other global search engine machines. When you write keeping in mind these statistics, your chances of being more noticeable will increase threefolds.
These are some of the most common tricks that one can use on Google Trends in the coming year.
Leave a Reply