Search Engine Optimization (SEO) is the word when you talk about making your presence on the internet. Getting into the top searches in relation to your domain of operation is the core of the e-commerce or online business and revenue generation. To understand how SEO has become an important part of business online you can take the example of firms dealing with SEO services India. Over the last few years as internet penetration has deepened the SEO services have become a top availed business service.
The basic principle (and the most effective one) says that to rise in Search Engine Page Ranking (SERP) you must have those keywords on your web pages using which the searches are made quite often. Say for example if you are a digital marketing services provider then ‘Digital marketing’, ‘Digital marketing company’ etc are some of the keywords for you to have on webpages to rank higher. And the best way to do that is through blogs. Blogs are short, crisp, informative, and more important have a conversational tone. However, doing blogging in sync with SEO needs is a thing to learn and practice.
No, I am not telling you to go and watch 100s of videos or read a number of books. Instead, you can get the crux now and here with these 5 simple tips that we have bought for you. Check them out:
Be On Target
By saying that what I mean is that you should not blog generically or randomly just to stuff keywords and get ranked. It would not be useful for users and Google’s algorithm would also pull you down for keyword stuffing. The idea shall be to blog in a way that addresses the target audience’s needs. Say for example if your keyword is SEO services then you should not write a blog like what is SEO? Rather write something like How SEO can benefit your business, how to use it effectively?
Placing The Keyword
Once you get the idea about what to write the next important thing on the card is placing the keyword. Well, the main purpose of your blog is to have the keyword on your webpages for SEO. The idea should be to place them in your blogs such that they present themselves that they are going with the flow of the blog and have come naturally and are not stuffed. The best practice is to bring them in the first 1-2 paragraphs or the first 100-150 words. This also helps Google to understand what your page is about and then process it faster.
Organic Is The Way
Organic or what you say natural traffic on your website (without any ad or promotion) is a key thing when you talk about increasing the response on Call to Action (CTA) buttons and driving revenues. Studies show that organic traffic can increase revenues by around 42%. To get into SEO organically you have to assess and work on the content structure on your web pages, optimization of elements on your web pages, and improving the page layouts.
All this is what we call the On-page SEO and can be a game-changer for your business as well. For more on on-page SEO, you can search on Google or YouTube and get that insight idea as it is a deep topic in itself.
Fast Loading
We are in the world of 4G internet today (almost stepped into 5G). Now, how much would you like to wait for when you search a website and it comes when you click on it and it loads. Maybe 1 to 10 seconds not more than that right? The same users expect from your website. A user is not here for your slow-loading web pages he would ditch you in less than 10 seconds if your page is not loading. Thus, one key thing for websites these days is to optimize the pages to have low load time. One of the things to do is to have an optimum number of images graphics, videos, etc, and not too accesses or too less.
Interact And Use Social Media
Social media has become the talking point for the global village of the internet. You have everyone coming here for socializing and sharing their views, skills, interest, pictures, etc. But it is not restricted to that. Businesses have started to use social media as a platform for interacting with their potential market base by sharing blogs, pictures, organizing competitions, conducting surveys, etc.
If you want to get the best of the marketing and attention online then you can’t miss social media for sure. Most of the businesses say for example Uber has their presence in almost all social media platforms say Twitter, Facebook, Instagram, etc. Many service providers are using their social media handles (say Twitter) to address user grievances in a quick manner building on their trust towards services as well.
I Hope you have noted these important tips. Now, try them out and check the results and share your thoughts about what you felt after implementing such changes with your website’s SEO.
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