Digitization is the buzz word in the modern day tech-obsessed business world and is here to stay for a long period of time. The evolution of technology, especially mobile technology has made the process of sales more distinct, calculative and inbound. The digital marketers nowadays don’t mill around speculations or guesses in order to get their work done; instead look in for the tried and tested methods provided by technology. Mobile gaming or gamification is once such thing that has become a vital cog in the modern day sales process.
Mobile gaming has seen a major rise last year when PokemonGo took everyone by storm and was very crucial in increasing app engagement. For a person who has not experienced mobile gaming may find this term a ted gimmick, but later on, they’ll realize that gamification is more than just mere gaming.
Apart from making the users hooked in for hours at a stretch, mobile gaming integrated with an app for a business can make the learning process more fun and also establish well thought out ways to increase client-customer relationship. It will help the customers to be clearer about the business and the available product or services, this, in turn, takes branding and conversion to a whole new level. It is seen that sales processes that include mobile gaming tend to acquire and win a number of customers and also give them in-depth knowledge about the product. It is not just this, the majority of the mobile app users are Millennials and embedding such a strategy will provide a boost to the complete process.
Providing the much needed Social Exposure:
Nothing can be more delightful for a business than providing it the adequate amount of social exposure. It is vital because there are a plethora of options for the modern day customers and thus being in the limelight to catch the eye of the customer is necessary. The companies can provide all the users with a link related to the social media account of the product on the gaming app and help them feel connected. Not only the budding entrepreneurs, but the giants of the market are incorporating this practice and reaping rich dividends from it.
The gamification process gives the user the right to decide whether they want to share their experience with their friends or not thus providing them a sense of freedom of choice. Whether the user decides to share your product or not, it will generate a sense of loyalty in them as their choices are respected.
Making the workplace more engaging:
For a sales process to run well, it is vital that the sales team remain actively engaged in the work for most of the time during the office hours. According to reports, more than 2/3rd of the employees admit that they remain disengaged or actively disengaged during the work hours. And we all know how tiresome the sales process can be. Therefore, not only for the customers also, the integrated mobile gaming apps can be helpful as a stress buster for your sales employees as well. Adding a healthy dose of games in the sales process will help the employees to un-clutter themselves and also focus in a better manner.
Giving them the Loyalty points:
Now, this is the most crucial input brought in by mobile games in the sales process. Loyalty points can act as a fulcrum to bring in urgency in the users. You can reward your users for giving in more time on the app and this will act as a motivation for them. The feeling of getting rewarded for what they are doing will lure the customers to your product and will help to increase the sales profoundly. Also, the companies should always be looking at all the innovative factors to introduce loyalty points in a new manner so as to keep the customers engaged.
For example, you can offer loyalty points to the customers if they sign into your mobile app more than 5 times a day and spend a considerable amount of time on it. This process will, certainly keep the customers on their toes and will compel them to log into your app often.
Referral bonus and Badges:
Referral bonuses play a very important role for the number of eCommerce platforms in the present time. For sales process to strengthen there is no harm in using referrals in order to get new customers, that too in an effortless manner. Moreover, loyalty points, referrals bonuses and badges go hand-in-hand and increase the visibility of your product.
Referral bonus can prove mighty amazing in extraordinarily increasing the user experience if they are executed in a proper manner. Also using badges for a mobile app, the users can creatively play and get to learn about the app in detail thus increasing their interest..
Conclusion:
Mobile gaming has taken the center stage as far as customer engagement is concerned in the past one year. Modern day sales technique is all about creating multiple opportunities in order to establish a well-cemented contact with the customer. The more the interaction, the better will be the brand awareness and customer retention. The gamification technique can be adequately used to bring in more visibility to the product.
Leave a Reply