When robots are found writing journalistic pieces for world-renowned Media outlets like the Washington Post and the Los Angeles Times. Its an obvious concern for emerging writers about what the future contains for them? Data is converted into news stories with the help of an algorithm.
When Los Angeles times reported of an Earthquake within 3 minutes of its occurrence, it was surprising for many. The reason was how can any reporter develop a detailed report so quickly and before every other notable media conglomerate.
Bertie and Heliograf are two of those ‘friendly’ robots working for The Washington Post and The Los Angeles Times respectively. When such mass media outlets have turned towards AI-generated content, an ordinary blogger or content generator will feel out of the place and concerned for their future naturally.
However, this point still remains valid that nothing can replace human to human bonding. News pieces vary a great deal from the human narrative. Besides Artificial Intelligence isn’t the only cause of concern. In presence of an estimated billion blogs, most probably exceeding the number of human population in the near future.
The competition is fierce and making an individual’s mark in this environment needs astute planning. Let’s analyze if the future of content writing is in peril and how to stand out in the crowd?
Can AI generate better quality content than humans?
It leads to another question, what is precisely meant from better quality? If it means facts, then robots are definitely better. But if that is about developing the connection with readers, then precision doesn’t matter emotion does.
Nowadays only those blogs are getting viral that are outlining the personal experiences of a writer. Because a topic can be oft-repeated but experiences are unique. How will robots share that?
In Fact, this addition of ‘’personal’’ flavor is what makes a blog competitive
There are over 440 million blogs officially and if websites like Medium or Tumblr are taken into account it’s over one billion. How would you compete with thousands of blogs in your niche or even on the same topic you are writing about? It’s your subjective experiences and unique perspective that can add to its appeal.
Otherwise generic blogs are in abundance. Some people will only view the title and won’t even open it. They have read many identical pieces.
Being precise never harms!
When you ran short of ideas, it won’t benefit you to drag the piece. Repetitive and meaningless content shall push the reader away in the middle of it. Keep writing as long as you are enjoying the topic. Beyond that, it would become a pain for you and your reader both.
People generally have shorter attention spans and they get frustrated with longer than usual piece of writing. Only those longer blogs capture attention that is in the form of stories or personal narratives.
But some are writing on generic topics with greater length yet it’s getting viral why?
The reason is they are getting published on well-known platforms like Huffington Post, or Forbes, etc. Since they are highly selective sites, choosing competitive material to publish. And readership knows that.
Prefer quality over quantity
Content is king, you must have heard this phrase. Content holds central importance in marketing for your product or services. However, producing too much content for generating backlinks might push your site’s SEO rating into spam.
Create high quality and well-researched content. It should look like that you didn’t do a patchwork of collecting ideas from here and there and connected them together.
Since fake stories and smear campaigns are in vogue so never publish anything without first verifying it. Never underestimate the intelligence of your reader.
Be interactive and capture reader’s attention through visual presentation
In today’s fast-paced life, it’s not a possibility for many to read lengthy articles or blogs on a daily basis. But an infographic or a short video might do wonders. Make it in an entertaining and creative manner.
Adding a bit of music and comic flavor shall add to its value. It’s just like how people love to watch the news on electronic media instead of reading entire stories in print. Likewise ‘images’ speak louder than words.
The bottom line is… Content is more important than ever before and not leaving the arena for longer. Marketing strategies are still dependent on them. Writing is a domain that can never be dominated by robots as it involves human experiences and emotions.
That’s another thing the market is more competitive than ever before and only carefully crafted strategies will make one take the lead. Either a shorter or precise blog shall reign the market or the longer ones that give the feeling of a story.
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