The users have rapidly shifted toward the desktop website experience toward mobile experience in all over the world. Due to the rapid growth of mobile users, mobile engagement is increased. According to the internet statistics, there were 57% internet traffic now capture from the smartphones and tablets. If mean if your business website is not mobile optimized then you lost 57% potential leads that do not convert into sales. Which is a great loss of business.
In this digitalized society having a mobile-optimized website is very significant and important element for business success. The optimized website provides visitors with a great and optimal experience that forces them to stay as well as return on the website for the longer period of time. While comparing the design of any website three things need to be giving more consideration that includes: the website must mobile optimized, mobile friendly and mobile responsive.
Why Mobile Optimization?
The reason behind why given so much importance to mobile optimization, because it grabs 57% traffic on your website. As it must be enough reason to make your website mobile optimized. Another thing google ranking is also considered this factor that your website must have the desktop as well as mobile optimized. Also, Google gives more importance and emphasized that business should move toward mobile optimization adoption.
What is mobile optimization?
Mobile optimization is the process of reformatting your website according to the visitor device. It assures that visitor access your website and you can provide engaging and optimized experienced according to their device.
Now let’s move toward the main concern that why mobile optimization becomes so important in today’s business world.
User Experience
As every business want more leads and customers and it will not happen until you provide a user-friendly experience. If you give ease and comfort to your visit while browsing and accessing your website and getting product information then it will not be achieved without optimized your website on mobile. Without mobile optimization, your business is at risk and you experience the frustrated and negative comments from users. This will badly impact business reputation that leads to lost leads. Studies found that visitors do not happy or stay on such a website that takes more than 6 to 10 second to load and do not optimized according to the visitor device. Also when the visitor does not find the user-friendly website they will not stay as well as share bad experience with other people. So it is vital to assure that your website must be mobile friendly because if you do not do this you will experience bad reviews, low search ranking, and low sales growth.
Mobile Gets Traffic
According to the research one-quarter of the search on the internet was performed through mobile devices where a billion users use a mobile phone to search for different things all over the world. Other resources are also found that users used mobile for watching movies and listening to news updates. It means all business are required to shift toward the mobile optimized website. According to the google statistic 65% traffic on the website come from the mobile users. It means if the business wants to increase their website traffic they must need to adopt mobile optimization.
Up Your Accessibility
Along with providing the great experience to your visitors at the same time, it is very important that your page must be highly accessible. High accessibility of website will increase search ranking, loading website fast and easy access on any device. Mobile optimization will provide all of these things.
Keep Up with the Competition
The most important reason why you need mobile optimization in order to keep ahead with your competitors. Even there are some competitors that already upgrade their website to mobile optimization. A business that adopts mobile optimized experience and delivers high quality to their customers has to gain competitive advantages over the business that do not adopt mobile optimization.
Nix the Bounce Rates
Yes, another major reason that force business to shift toward mobile optimization is to lower the bounce rate. It is most of the time happen that the content that appears great on the simple desktop screen will not appear effective on mobile. If your website is not mobile optimized you will lose visitors. Without optimized websites on mobile your website appear scattered on mobile like scrambled links, tiny fonts, overlapping text over pictures. All these things allow your competitor to get an advantage over your weakness. When you mobile optimized your website your visitor spends a long time on your website and it increases the chance that visitor converted into leads and then customer later in the future.
Enhanced user browsing experience for your visitors.
By enhancing user browsing experience for your visitors you can take huge advantages. The mobile optimized website allows visitors to easily navigate website on their mobiles. Also, visitors can read the content, share the content and enjoy to navigate on mobile. This is greatly affecting your overall website performance.
Increased Conversions
The study has been explored that desktop website on the mobile browser is not effective to convert visitors into buyers. In such website it is difficult to find the call to action and links as well as contact page is also buried somewhere. Due to all these situations, the visitor will leave the page in a few seconds. This is an alarming situation for the business and required to move forward and adopt the mobile optimization feature. While optimization CTA button should be properly optimized and easy to click and see. So utilizing mobile optimization conversion rate increase.
This is one time effort but business gets the fruit long lasting.
It is concluded that it is very important to doing business to keep update your business process according to the business needs and trends in technology in order to stay ahead with your competitors.
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