Online marketing tips from web development company?

We live in a digital era, where even a small startup/business needs a website. I remember the time when entrepreneurs were trapped in their rooms with all kinds of documentation. Today things are much easier. All you need is a website that can handle all your paperwork and service your customers. It’s not a big deal if you are not familiar with web design and web development because you can easily find a web development company that will help you with it at reasonable price.

When we speaking about the purposes of a website in online marketing context, we can highlight two main groups:

A website for consumer interest initiation, also known as lead generation.
A website for building companies image

Image building sites are designed to make an online contact between potential client and the company. Lead generating sites are made for just one purpose – to generate leads for your business (leads can be request for services or client`s phone numbers). Also, such websites offer visitors to leave their contact info or a callback request. It is very important to make the website comfortable for your clients to enter information – you need to guide him or her through your site. It’s equally important than callback requests or coming at your office. There is a very little chance that your client will leave all of the information without any guidance and then even come to your office, but it’s more like an exception than a rule. To guide a customer through your website it is a very necessary process, but as a rule some small companies or startups ignore that and just let things roll as is. It’s a really big mistake. Here are some tips that can help solve that problem, but first let’s talk about web analytics.

Analysis of traffic source. How to avoid statistical distortion?

Our web development company conducted some studies which showed that only 17% of companies monitor their traffic sources. If the same company’s advertising is placed not just on the internet (on TV and radio I mean), only 30% saw this advertising on TV or radio. This information leads to one conclusion: TV and radio advertising no longer works. No, it is impossible, it seemed that something went wrong. So, some new studies took place. New research showed that TV and radio are main sources of traffic. So, how do I know how many leads came from every source? How to count and analyse it? Such questions are the main objectives for marketing specialists.

Of course, if your company has a website it’s much easier to track client`s path. According to Direct Line Development`s statistics, a client uses only one device to contact with the company in 86% of the cases. It means that you need just browser cookies to track down the client from his first visit, to making a deal or submitting an application.

Usually, there are telephone numbers, email and social media links on the website. Sometimes, sales managers forgot to ask the clients about how did they find your company. That way the website statistics of lead generation may be distorted.

There are three ways to solve that problem:
1. Do not leave company phone numbers on the website.
2. Your sales managers have to ask about lead source every time they speak to a client.
3. Use different numbers for every lead generating channel.

When to hire web development company to improve conversion rate?

Let’s start with an example. Your small business has a website. 1000 people visited your website, 40 of them left emails and other information and only 2 became clients. It seems that more than 30 leads were processed badly. That way your website conversion is – 4%, and your manager conversion is about 5%. Normally, it must be 4%-40% for website conversion and 80% for sales manager. It may be concluded that manager work with clients poorly and your site does not generates enough leads. You should start thinking about hiring a website development company.

You really need to work hard in order to make your site generate more leads. Split-testing, embed blocks, change the structure of pages, embed landing pages are only a few ways to improve your website. Well, if you don’t maintain your site at a high level, you’ll just spend all your advertising budget for nothing, unfortunately.

We are Direct Line Development, a website development company, understand how important it is to maintain your website at all times. This leads to the increase of new visitors on your website and other benefits to your business in general. Our web development company can cure ‘weak spots’ of your website and make it effective again. Also, we can integrate a CRM system into your website to track and analyze your client’s traffic sources. It is a very hard process that takes a lot of time, but nowadays people say that it’s better to hire a web development company that will create marketing strategy suitable for your business than spending a boat load of money on advertising.