The primary objective of Search Engine Optimization is to improve the ranking of the website. At the same time, it is essential to sustain the position. Bringing the user to your website is just half the work done and what happens after that also influences your ranking. The idea is to get the user to stay on the site and interact with its content. All in all, you need to work on the right mix of tactics to get fast and sustainable results with your SEO strategy. Here are a few tips that can help you to sustain the SEO ranking of your website.
1. Relevant, informative and valuable content is the key
When it comes to making your website usable, nothing is more crucial than serving relevant, informative and valuable content. It is actually the cornerstone of a result-oriented SEO strategy. Engaging content is capable of holding the users’ attention and keeping them longer on the website. Long-form is preferred by Google from the ranking perspective, provided that it offers in-depth, relevant information to the user. At the same time, you should ensure that it is authentic because plagiarized content on your website can result in a penalty by Google.
2. Keyword optimization is equally important
While content quality matters, you also need to ensure that it is enriched with the right keywords. SEO optimized content boosts your probability to reach the top of search rankings, provided that you leverage the right keywords and use them naturally within the content. Here again, long-form content makes a difference because it is easier to include more keywords and variations in such content. Now you may question that should my homepage contain SEO content. Yes, it definitely should because this is what increases the chances of the user landing on the website.
3. Get on top with high page speed
Another critical parameter that can help you in sustaining your SEO ranking is the loading speed of your website. Google prioritizes sites that load faster to give them higher search rankings. At the same time, such websites are considered better from the user experience perspective as well. No user would prefer sites that take even a few extra seconds to load and this can reduce the page views and increase the bounce rate. Overall, these factors can have a negative impact on your ranking and bring you down eventually.
4. Create links to authority sites
Creating outbound links to high authority sites is another good way to strengthen your SEO strategy. Since such sites post content that is valuable and quality-oriented, you will naturally focus on providing it. Furthermore, this ensures that the content you post is niche-relevant and has the potential to connect with your target audience. Relevant content gets you the trust of the audience and Google as well, which translates into high and sustainable SEO rankings.
5. Cater to multimedia content
Including multimedia elements such as images, videos, audios, and slideshows on your website is another good idea to ace the SEO game. These elements enrich the user experience and tend to keep them longer on the website. This sends positive signals to search engines and they place you on high rankings as well as ensure that you stay there. The growing popularity of video marketing indicates the importance of multimedia content as a part of SEO.
6. Ensure that there are no broken links
Broken links are a deal-breaker when it comes to user experience because no user would like to see a 404 page on clicking a link. Moreover, if your site has a number of broken links, Google is likely to consider it as a neglected website. Hence, it becomes essential to eliminate them and get them working if you want sustainable SEO rankings for your business site. You can access a number of tools to identify these links so that they can be addressed quickly.
7. Invest in a good “Contact Us” page
Ignoring small details can have a detrimental impact on your SEO results and the “Contact Us” page of your website matters a great deal in this context. Have enough information on this page to be credible, both for Google and your audience. Also, work on the design of your contact form as this is the final step of the user journey. It enables you to generate leads and improve customer support.
These smart SEO tips go beyond the conventional SEO strategies though these are the extensions of the tactics that are normally used. Trying them out for your website will definitely help you reach up there and sustain your ranking as well.
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