Are you using Instagram analytics tools to plan your content and marketing campaigns online? If not, this is the right time to do so. Realize your social media goals with the right analytics. Make sure that your business objectives are relevant, specific, timely, and achievable. The tools will help you figure out which of your marketing efforts are paying off and which not.
Instagram is not only about high quality and attractive photos. Under all those images, you will find a treasure trove of data. Your competitors are exploiting those data. So must you. The Instagram analytics comes with many benefits. However, in this article, we are going to walk you through the top Instagram tools to help you realize your business goals. Keep reading this article to learn about them.
1. Hootsuite Analytics
You can view the analytics right from the Hootsuite dashboard. It comes with dual visual interfaces, boards, and overviews. As far as overviews are concerned, they provide the regular metrics like website traffic, growth, and the total post count. When it comes to boards, you can personalize it. They are shareable and offer multiple real-time reports for you to analyze. The insights signify post responses based on gender or language, clicks on bio URLs, and actions performed by the visitors. You also get tables, charts, and treemaps for fast and simple detection of business growth and trends.
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2. Instagram Insights
It is Instagram’s native tool and free of cost. It requires you to change your Instagram profile to a business Instagram profile. The process is simple and uncomplicated. Once you are through with the four-step process, you can access Instagram Insights. Using the tool, you can learn about the number of saved posts and business profile users. You can also discover how many times visitors used the Instagram Story ‘send message’ option. If you learn how to use insights correctly, you can earn real Instagram likes to improve your social media presence.
When you use Instagram ads, you can monitor their performance using Insights. You can view insights solely on your phone. It is available exclusively for the content posted after the transformation to a business account.
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3. Iconosquare
It is a paid tool for businesses. If you want to keep track of the competition, then Iconosquare is just for you. The app provides you with Instagram analytics for engagement and community building. The tool will also help you identify the crucial influencers in your industry. Do you know the real purpose of this tool? Well, it helps in the assessment of hashtag data. You can learn about influential posts with a special hashtag and hashtag growth.
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Conclusion
Though this is not a comprehensive list of Instagram tools, you will find them useful in measuring the performance of your brand on this social networking site. Learn the basics of these tools and then delve deeper to learn more. With a little time and research, you will figure out which of your marketing strategies are working and which not.
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