2018 sure did serve us some amazing digital marketing trends. The year 2019 has just begun and we are all waiting for the businesses to showcase some impactful channels and courses. There are a number of digital marketing trends lined up to be released in the market soon. Early adaptors usually win when it comes to digital marketing. So keeping a track of the latest trends released in the market will be a good option to make you step ahead of a competition. A drastic shift is going to be experienced by the marketing landscapes encompassing SEO, PPC, content marketing etc.
There are many digital marketing techniques and trends that are going to evolve in the present high-tech based and internet connected era. All we need to do in the year 2019 is to make the utmost use of all the marketing trends and provide feedback so that improvisations will be made by the marketing agencies.
Digital marketing trends you will be seeing in 2019:
1. Artificial Intelligence
Machine learning and artificial intelligence are this generation of marketing technologies on which the whole world is eyeing on. Artificial Intelligence is all about automation, voice messaging and chatbots. That is the main reason why artificial intelligence is heavily used in the marketing industry as well.
These days interacting with a robot before reaching out to any customer care executive have become common. This process is used by many small scales as well as large scale businesses as well. By doing so, work will be made much easier as machines are faster than humans in many ways. Artificial Intelligence tools are used in businesses for implementing their fields.
2. SMM
There exists a term SEO which stands for search engine optimization. This technique has already stepped into the software world in 2018 itself. In 2019, a new method called Smart magnet method or SMM is going to be released. This method helps you to eliminate the hunt for finding a long-tailed keyword. It instead replaces it with a method to use keywords from the Google ads by itself. By using SMM you can hardly go wrong with your keywords. There are many other methods other than SMM which are actively going to shine in the year 2018. Tools such as Uber suggest, Grammarly etc. can keep your SEO in a place all the time.
3. Video Marketing
This field consists if videos which can be viewed quickly and are easy to understand. Video marketing trends shine out in the software market only when they are good at visualization and creativity. Video marketing trends have been undergoing ups and downs over the years. In the year 2019, video marketing is going to come up with some tools which play a vital role in bringing revolutionary changes in the market.
Blog views and 3X sign-ups are some of the new trends which will start this year. Video content is something which all social media platforms want. You can create video contents using tools such as Animoto and Powtoons.
4. Influencer Marketing
An influencer is a must for your brand to be noticed on social media platforms. When you hire an influencer, he not only influences but also scoots your brand name with his public appearances. There is at least one influencer in almost every business domain.
Social media platforms will be occupied by influencers who will post, tweet or comment about your brand to promote it. Buzzsumo, Vision is some of the tools used in influencer marketing. Every high rated and top brand has an influence to actively socialize and bring out their products and work to the target audience.
5. Lead generation
You might have notice websites, asking you to fill up your name and email id when you land on their websites. If you do not provide them with the details, they asked you, you will have to exit from their site. This is simply a marketing trend called lead generation. Initially this method might be little annoying to the users, but later on when they get to know more about this then they will understand the importance it withholds.
Lead Generation is a very crucial part of a digital marketing world. The steps involved in lead generation are the generation, nurturing, capturing and converting your details for future purposes. Once you fill in your details, they will be captured and stored to help your online business prosper. Marketing agency’s main aim by using lead generation is to feed to customized and healthy content which is related to your business.
6. Mobile Marketing
This technique is one of the most significant trends, about which legends describe. Television and mobile phones belong to our day to day life of our modern era. 80% of the internet users all around the world own a smartphone. Mobile internet generates 48.2% of the total global online traffic.
Mobile marketing has some of the tactics which grab user’s attention. For example push notifications, mobile advertisements, pop-ups, in-app notifications and many more. When it comes to the way how people are dealing with brands, mobile marketing is proven to be disrupted. Marketing agencies must be very careful while planning a mobile marketing strategy. A mobile marketing plan must be a step by step format with very precise content. AdMob, Clevertap etc. are some the handiest tools available in the market.
7. Community Marketing
Many social networking sites and communities like Facebook, connect people who are like-minded and share common interests. All these people are brought together on this platform so as to develop a bond and interactivity between them. By such communities, people connect so easily and are able to reach out to the target audience.
These platforms provide a facility to post vital and important content which helps in reaching out to many other people in the community other than just our contacts. By community marketing, we can sit in our room and still manage to communicate with the whole world all at one go. Community marketing techniques involve the creation of diverse content and buzz for engaging more people who are a part of that community.
Some of the other trends you need to embrace in the year 2019 are as follows:
• Live video
• Expiring social contents
• Boosting posts or play-to-play
• Augmented reality
• Virtual reality
• Data-driven marketing
• Growth hacking
By having to look at the above 7 digital marketing trends, it is clear that the year 2019 is readily packed with technologies and strategies that will provide us with more comfortable and easy going trends than the previous years. As mentions previously, when it comes to digital marketing always the early adaptors will win.
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