When you create your off-site SEO strategies, link building needs to be an integral part of them. Probably you already know why quality link building matters. If not, know that leading search engines like Google rank pages higher up in the search results when they have high-quality backlinks. High-quality links refer to links from relevant, authority, and reputed sites. Thus, the more high-quality links you’ll have, the more would be your chances of ranking well when someone using Google or other search engines like Yahoo or Bing uses keywords related to your website and offerings (products and/or services).
However, link building is a time-consuming, arduous process and you may easily get bored and ready to leave it mid-way if you don’t take help from professionals, especially if your business is in the Americas. For this reason, it’s best to trust a perfect link building company in the USA to get the job done. Such a company will have experts on its payroll who have thorough knowledge of the link building process and can help you acquire high and mid-quality links from different relevant and dependable sources. This way, they can help you improve your online visibility, attract more web traffic and leads, and build your authority in the industry as well.
Types of links to target
When building links, you can focus on a wide variety of links to keep your link profile varied and effective. When you have the Perfect Link Building Company in USA handling the task, you can expect to strengthen your link profile, by getting some of the following links:
1. Editorial Mentions
These are often considered to be the best types of backlinks for SEO purposes. When another website mentions your site in its quality content and links back to it, it’s called an editorial mention. You could get an editorial backlink when someone:
· Refers to your website as an information resource
· Includes your content or website in a link roundup
· Names your company or your content
· Cites your company as an infographic’s creator
· Interviews someone working with or connected to your business
The easiest way to get editorial backlinks is to create high-quality; in-depth, timeless content that people would refer to as their go-to resource. If there’s a controversy or a trending topic that people are discussing and you can offer some insight on it or a fresh perspective to get people thinking, you could create the content.
Such a piece of content is likely to be shared rapidly as other websites and people would want to talk about it. However, you can’t predict if a trending topic will give you backlinks or the type of content that will actually work. This is where the expertise of the perfect link building company can help. By drawing upon their experience and expertise, they can do the necessary research quickly to suggest and/or create the most suitable piece of content that would help your backlink acquisition efforts.
Such a company could even research to find topics and ideas to create useful and insightful content that would help establish your website and brand as a thought leader in your niche. Once they help you to achieve this, you would find several other websites wanting to cite you, refer you as their reliable, go-to source of information, and even willing to interview you. Additionally, the strong content marketing strategy of the perfect link building company can improve your chances of getting high-quality backlinks.
2. Backlinks from guest blogging
A guest post usually lets you place an editorial backlink within your content or author bio. But you can’t pitch guest blog posts to random websites. Rather, you need a planned strategy to optimize your move and get your guest post accepted by your target websites.
The first step is to create some high-quality content for your own blog, which can act as the samples of your writing when you approach other websites for guest blogging. Next, you should target a few popular blogs in your niche, study the type of posts they publish, the range of topics they cover, how they structure their posts, and then pitch your ideas.
When pitching a guest post idea, make sure to focus on what the website will get by letting you publish your post. You can back up your idea with a brief content outline that shows it’s relevant to the site you’re pitching it to and would have enough meat with the relevant details to help their readers.
If you get the go-ahead, you can submit your guest blog post and get a backlink either via the body of your content or your author bio. While most websites let you get a solitary backlink, some may allow you to link back to both your website/blog and social networks. You need to check the kind of backlink opportunity your guest blog post would offer and select your anchor text and link targets (which could be your website, blog, social media network, YouTube channel, podcasts, etc.) accordingly.
When choosing your anchor text, make sure you select the keyword that you want to rank for. Additionally, craft your author bio in an interesting way that appeals to and entices the blog’s audience into clicking through and landing on your desired website, blog, social network, etc. This way, you would be able to optimize the number of prospective clicks. When you partner with a perfect link building company in the USA, you can rest assured of getting quality backlinks via guest blogging
Guest blogging isn’t just effective in acquiring backlinks. It can also make people become aware of your business, brand, and website, and take notice. Thus, it’s a great way to position yourself favorably in front of a new audience and start building your reputation and authority slowly to emerge as a leading voice in your niche that people depend upon, refer to as a reliable resource, and engage with via shares, comments, feedback, etc.
3. Others
Backlinks via webinar recordings is another strategy you can consider. You could repurpose some of your old content along with adding some more recent and relevant data and information to create webinar recordings. Once such a recording is ready, you can use your website, blog, and social media accounts to promote and attract attention to it. This could make some guest blogging sites or businesses that find it relevant interested in linking to this recording or even embedding it on their sites.
Creating useful free tools and making them easily accessible to people is another way to get backlinks. If you already have a paid tool, you could consider creating a scaled-down version of it. People who find such a tool valuable may talk about it, which could get a few interested in linking back to it.
You could even add CTAs (call-to-actions) to your free basic tool to encourage users to sign up for the paid version that offers several added features. This would not only help improve awareness about your tool but even let you encourage people to buy the paid version. Apart from getting backlinks, such sales would be an added benefit.
A perfect link building company can even let you get backlinks via business listings on industry-specific directories, social media networks, etc. that stand testimony to your website’s credibility and high quality. Such Backlink Services USA can be acquired by creating profiles on popular review sites and business directories, like Yelp, Capterra, Foursquare, Yellow Pages, etc.
These and several other links become easy to acquire when a perfect link building company is in charge of the task!
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