In today’s competitive market having an online presence of your business is not just enough. To capitalize on every possible opportunity and captivate your target audience , you need a robust, feature-rich, fully-functional interactive website. Alas! The internet is flooded with a pool of websites with poor designs lacking in both the content and technical aspect. What is even worse is that both the developers and clients alike are contributing to the current surge of designing and development delinquency in equal proportion. It’s the right time to bid adieu to poor website design and development, once and for all.
In this informative post, you’ll find out the top things that you should keep in mind when designing and developing a website. Let’s get started!
1. Structure and Navigation
The structure of a website is something that you should seriously take into consideration. Always remember that the navigation of a website is like a big tree with its several branches out. When you click on a certain area, it should take you to the right landing page. Poor navigation not only annoys the visitors but also increases the bounce rate of your site. Try to make the navigation structure as simple and easy as possible. Also, you shouldn’t forget that you have only a short span of time to impress the visitors. One wrong step and your website’s reputation will go for a toss. For instance, if you have an online store that needs improvement in terms of structure and navigation, you can avail Magento web development services from the certified experts to make your store’s front-end simple and user-friendly.
2. The look and feel
The way your website looks makes a big difference in the success of your business. You must have probably noticed that all the top ranking websites have one thing in common, and that is a visually pleasing graphics layout. It is also important to keep in mind that the layout shouldn’t be overwhelming when a user lands on your site. The best tip is to use simple yet engaging graphical elements, fonts and make the best use of white spaces to help the visitors concentrate on the vital parts of your website and feel good when they browse your site. You should also use high-quality images with colors complementing your website’s theme. If you are using dynamic elements on your site, always make sure that your website speed doesn’t get compromised, because sometimes these dynamic elements can freeze or increase the load time to a large extent. This in turn will frustrate the visitors and they will abandon your website.
3. The call-to-action buttons
Though it may seem placid to you what action a visitor should take on a particular page, there is no reason to let your visitors wonder on your site. By placing call-to-actions buttons strategically on your website, you can drive the visitors to take the necessary actions you want them to.
Here are a few examples of clear call-to-actions:
● Get free consultation
● Connect with the experts
● Click here to order
● Download now
● Sign Up to receive your free copy
● Contact Us
● Learn More About ‘X’
● Get Your Free ‘X’
Irrespective of what you are asking the visitors to do, never forget to include a clear call-to-action on every page of your site.
4. Build a responsive or mobile-friendly website
With the rise in mobile phone usage for internet browsing to searching local services and products, it has become imperative, not optional, to make your website responsive or mobile-friendly. To target the ever-growing population of mobile users, businesses need to ensure that their website is seamlessly viewable from any device. For a well-established organization, it makes sense to develop a separate mobile-friendly website to augment their business reach, however, for budding organizations, it seems wise to choose a responsive design capable of adjusting to any device.
5 Make your content shareable with social media
To leverage the unmatched potential of social media, you must incorporate social media icons on every page of your website. Businesses lacking social media icons on their websites fail to take advantage of modern-day word-of-mouth advertising. Besides integrating social icons on your website, you can make your content shareable by allowing users to share specific pieces of content across multiple social media platforms.
Final Words
When it comes to website development there are numerous things that one should take into account to ensure a robust, feature-rich and user-friendly website. However, if you are new in the web development space, you can simply follow the tips suggested above and make your website intuitive for your visitors. Good luck!
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