The power of Instagram has been rediscovered again and again over the last 11 years after the launch of the site. And now the social media site is everywhere on every smartphone. People made Instagram a part of their lives by daily sharing picture posts through the app directly from their smartphones.
Not a single move of the life, expressions, moods, events, happenings, incidents and anything may get missed when your phone has a camera and the Instagram app on it. But why this rage, why the extreme fever, and why Instagram has been so much popular where there are many other social networking and social sharing apps and sites there on the internet for more than two decades? Well, the reasons are many. Instagram is the new image sharing Facebook now, and there are reasons behind this success story.
Instagram has set no limits on picture sharing
This is true. You can share as many pictures as you want on IG. There are practically no limits. There was a time when you could share 1 image at a time through the single image uploader. With time IG evolved the image uploading system. Now you can send 10 images or videos together as one post. This means a single Instagram post can contain up to 10 posts or 10 videos. This is just amazing as this saves time, and effort. Also, you can make groups of videos and photos in this technique. And then you may post many such batches of pictures in 10 in a day.
If you want to post 50 pictures, then you will have to do this in 5 batches of 10. And you may also choose to keep a picture batch or post below 10 as you prefer. All the images uploaded to Instagram stays stored on your account, and they are safe on the IG server, and you may delete the photos from your phone, but still, they will remain there on the Instagram account. That is the beauty, ensuring you safe, unlimited storage, and making your captures accessible to the global viewers.
Get global viewers
Instagram has an exponentially increasing number of users, which is increasing every single day, and every hour. Already, Instagram has more than 1 billion users monthly. This consists of users of all ages, background, geographic locations, preferences, occupation, etc. This means when you are uploading a picture; it’s accessible and viewable for these 1billion plus viewers. And this means you have a whole world on Instagram to share your captures, images, messages through pictures, etc. Now, why won’t you love such a platform where you can share things so easily in one shot, right from your phone, and also add tags and captions to it to make it more relevant and domain-specific?
Tagging pictures help you reach your audience
Tagging through hashtags is a special feature of Instagram, which helps you reach your audience smoothly. You can really connect to groups through this. Hashtags are tags preceded with a hash. And these tags are words which connect that image or picture to a certain niche. People searching for images under that niche will see these pictures. Hence, you can target groups of people with certain preferences to watch your posts through the use of hashtags. Every post can contain maximum 30 hashtags.
Captions
You can add captions to the posts. This means you can add a description to the post. And the description, although does not add any value to search engine optimization, has value in online marketing, and also has value in telling people about the post in detail. Crucial messages about the post, which adds to the effort in online marketing can be brought through captions. You may want people to take part in some survey, poll, competition, or may want people to subscribe to some offers or emails, or may want to tell through the posts and captions about your brand, product, etc. There are many such things you may do with the help of post captions. Captions have a limit though you can use 2200 characters in captions, which is good enough for a precise and short message. Good interest evoking captions always help highly in social media marketing and surely drive traffic to the website directly or indirectly.
Filters
Filters make photo sharing the fun on Instagram. Though filters do not directly, have an effect on online marketing, but of course, filters enhance the joy of picture sharing for the millions of normal users who have got nothing to do with online marketing and all. This means, so many people flock to IG just for this reason that they get filters to accentuate, beautify, and add special effects and highlights, hues, and colors, softness, and sharpness, etc., to their images, which makes the images look all the more special and noticeable. And when so many people love this app for the filters, then you also get such high volume of viewers and users coming to the site daily to view and play with their own captures and also look at other captures uploaded in other accounts. This automatically creates the network you need for the marketing. Thus, this picture sharing site is a great social networking and image sharing platform.
Competition with other social media sites
Instagram has been able to survive the tough competition among the several social media sites, and now is one of the rulers in this segment for one major reason which is its photo-sharing based design. Pictures impact the human brain and visual senses too fast, and faster than textual content. And that is why pictures on Instagram are more viral than a text post on twitter or video on Facebook.
Finally
Social media is great for both sharing and online marketing. Whether you use it to create your market or a brand, or just use it to make friends and share pics or use it to discover about new brands and products, it’s a success in every way, and a total joy to surf and spend time with.
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