While optimising the website is the primary step of any content marketing strategy, there are some common SEO mistakes that marketers inadvertently make. You might have set up your own website with a SEO-friendly URL structure using the necessary content keeping in mind your target audience. However, if you realise that your website is not ranking in Google. This means that no one would inquire about your products or services as they would not be able to find you on Google.
Such a scenario can create disappointment when despite having a great looking website and having utilised all possible digital marketing techniques, you find that your site has not yet been indexed. In the race for higher ranking, some companies tend to implement all the available SEO tips on their websites, which may backfire, thus, posing more harm than good.
Some of the mistakes that could harm your website ranking are:
Slow page speed and download time:
Google stresses on the need to create a user-friendly website to lend its users a positive experience. However, sluggish page speed or extended download time of any website may mar the experience of any user browsing it. This in turn would not only affect the ranking of your website adversely, but also impede its productivity.
Website lacks killer content:
Your website may be informative, but not interesting enough to keep its readers engaged or glued to its pages. Nothing better sticks the reader to a website than quality content that informs and entertains. Your content must not only be able to draw new people to your website, but keep your old users in its grip as well. One of the common SEO mistakes that content writers make is that they stress on creativity instead of adding value to the content they create. A remarkably written valuable content draws more traffic to your website and has a direct and positive impact on your website’s conversion rate.
Keyword Misuse:
The ranking of your website has a lot to do about how your website would rank in the search engine pages. It is necessary that you conduct a primary research about how the various search engines work and the kind of long-tail keywords that your prospective consumers might use. It is necessary for you to understand the keywords that your potential customers might use while search for various products and services listed on your website and insert them accordingly. Optimising wrong keywords is one of the SEO mistakes that can bring down a website’s ranking and reputation.
Over Usage of Keywords:
Using keywords helps optimise your website, but stuffing it in every line of your website content may be deemed as spam by many search engines. Overusing even the right keywords referred to as “keyword stuffing” makes your content less readable and hence less valuable. Repetitive use of target keywords may hamper your SEO performance, thus, affecting your website ranking.
Ignoring use of ALT tags for images:
Most people do not understand the significance of using ALT tags for the images they include in their content. Including an ALT tag for your image means that you are inserting a text alternative for it. This will help Google spiders understand what the image is about, thus, enabling faster indexing of the website. This will push your website’s rank in Google’s SERP as more traffic would be directed to your website from Google images, an image-based search engine.
Endnote:
One of the most important aspects of content marketing is the use of search engine optimisation tools. With so many websites advising numerous SEO techniques, it is possible that people tend to get confused and commit SEO mistakes inadvertently, which affects their website ranking. SEO is a tool that needs to be used wisely and not rampantly.
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