All online businesses want to earn links and organic traffic and trending topics can pretty easily facilitate that. Many online businesses make it a point to craft content in sync with the hottest trending topics on different social media platforms to generate more traffic for themselves as these topics always see a higher number of user engagement.
The hallmark of all digital marketing campaigns run by the majority of online businesses is to entice people into visiting their websites and that can only happen through engaging them with the content that they put out.
Even after having the finest digital marketing strategists and content creators on the payroll, an online business just cannot guarantee eye-catching unique content all the time. Content remains the king and also the most credible way to engage the audiences and retain their interest.
To work around the possibility of boring content, online businesses often make full use of the topics trending on different social media platforms to avoid irrelevancy. Here are five of the best tips to use trending topics to earn links and relevant traffic.
1. Stay Ahead of The Curve –
Given how deeply the Internet has invaded all parts of our life, most of the things important to our lives are driven by the Internet. Your target audiences are on the Internet, so are your potential customers but also are your competitors. It’s a hyper-competitive space and the best tip is to do everything to the best of your ability to stay ahead of your competitors, right from ideation to implementation.
You need to have a sharper eye in following trending topics and work around topics which are supposed to be more relevant to the interests of your target audience than the others. Just simply following and creating content based on any trending topics is a sure-fire way to fail like some of the popular trending topics can be difficult to work around with as they may be divisive in nature.
Smartly picking topics is just the beginning and it needs to be backed up with the creation of creative content that is unique and very subtly furthers your interests along expressing your opinions on a relevant trending topic in the larger public discourse.
2. Create Relevant and Interesting Content –
After finding the most suitable trending topic for your interests, you need to be followed up with the next step of creating unique and interesting content around the said topic.
Out-of-the-box thinking may be able to come to your rescue in helping your content stand out from the rest as we well and truly live in the times of information overload where there’s a never-ending battle among content creators to get attract more eye-balls from the other creators and their content.
Brainstorming with a team of content creators can bring-forth many possibilities and opportunities which can be pursued to create truly great content. The content should be created keeping in mind the attitudes and preferences of your target audience so that is of more interest to them than just any randomly created content.
3. Make The Content As Shareable As Possible –
You can create the best content with the best ideas and thoughts which is well and truly compelling but it may still not get as much engagement as other content crafted by your competitors centered around the same trending topic, if you don’t do your best to make the content as shareable as possible.
In our times of never-ending content and rapidly declining attention spans, all content creators must do everything possible to ensure that their content attracts the highest amount of eye-balls. Content aided with appropriate visuals (Images, videos, infographics, and even gifs and memes) is more likely to attract more user engagement and the same will be stressed upon greatly by any of the search engine marketing that you contact for their insights.
There are a lot of ways to compel people to share your content, some of which are inclusive of a subtle psychological push, that you can use to make your content much more shareable.
4. Optimize the Content for SEO –
There’s absolutely no point in creating content centered around the hottest trending topics of the day if attempts are not made to make it as shareable as possible.
Especially in today’s day and age of information overload, creating content is just the beginning, the entire process can only have a legitimate conclusion when the created content is optimized through the most effective SEO practices imaginable by you or one of the search engine marketing company that you hire for their services.
The content should be optimized efficiently making it easily marketable across all platforms which can get link clicks in a very quick span. There are many tools and techniques available today, which make it very easy to continuously create an engaging topic which is also optimized fairly well.
Your content should be remodeled for various social media platforms that you have a presence on along with a sizeable target audience.
5. Avoid irrelevancy at all times –
A kind of reiteration, but its importance cannot be stressed enough. Trending topics are great for attracting attention but it should not come at the cost of creating and posting content that is not relevant to what stand for, or what you offer or to the interests and preferences of your audience.
If you want to see the efforts that you have or may put in the aforementioned steps to bear fruit, then you need to be very serious about avoiding irrelevancy at all times.
You need to use trending topics for your benefit rather than adding to the cacophony of the divergent opinions already reverberating across different social media platforms.
Professional time is not for making opinions known in a personal capacity but rather using very perceivable opportunity to further your goals to the best of your ability and with the totality of your actions.
A solid SEO strategy pursued around trending topics is seen by many online businesses as one of the most credible ways to earn links and traffic along with improving rankings.
Technology has greatly advanced over the past couple of years and today there are many ways to check the direction in which you are headed and check the same.
There are many apps which can help you identify and monitor trending topics expect to be more relevant to your target audience than the others and you need to make full use of such apps for the better execution of your plans. Sticking with a general bona fide issue (likely to see a lot of user engagement) is integral but it also should be something that is relevant to what you do and what you stand for.
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