It is easy to underestimate the role of graphics and user-interface in boosting business. Do you know that a well-designed user interface has the power to increase your conversion rates by 400 percent?
While everyone is aware that graphic design is required in an organization, no one truly understands the extent to which it is essential for a business. As a business owner, you might believe that your company can survive and thrive without great graphics. After all, it is the product that matters, right?
Wrong!
Visual communication with your customers, a responsive and well-designed website and great graphics! These are as vital to the success of your business as is the quality of your product or service. Over 94 percent of customers form the first impression of a brand and its website based on design-related features.
Here are 5 ways great graphics help in boosting business.
1. Instilling company unity
You might think of graphic design as only being used for communication with your audience. You might think of seeking professional help only when you need a logo made. But, companies like the Logo Design Valley don’t just help you create a great logo. Instead, a great graphic designer can be used to brand your entire organization.
Think of it this way. Your entire organization and all of your employees will be surrounded by branded items. This includes uniforms, stationaries, publications, and other objects. Your graphic designer can help create templates and designs for them all. How does it help in boosting your business? Well, branding your organization internally increases company unity. And when you have a strong company identity from within, your employees become your representatives. They become committed to achieving their and the organization’s goals. These are just the ingredients you need for a successful organization.
2. Saves money
You read it right. Investing in a professional graphic designer and using great graphics actually help you save money! How? Well, with an expert, you only have to spend once. And you do get a return on your investment in terms of better conversion rates and sales turnover.
Now, imagine that you have opted for a cheap design. In the world of graphic designing, a service that is too cheap is synonymous to being subpar. And the poorer your graphics are, the more expensive the project will turn out to be. For starters, your investment will go down the drain since it will fail to have the impact you wanted it to. And if you are a perfectionist, you will end up spending more on fixing the design. This will be higher than what you would have spent had you employed a great graphic designer, to begin with.
Whether it is corrections, redesigns or poor color management, sub-par graphics cost you much more than a great one.
3. Creating a custom logo
Great graphics also translate into a great logo. Professional graphic designers can be used to create a custom logo for your brand. There are various ways a custom logo helps in boosting your business.
Firstly, it helps in increasing brand recognition. It makes sure that your customers are able to detect your product from the competition when they see it on the shelves of retail stores. This is why it is often said that effective branding is the only real differentiation point among brands in the long run.
Secondly, an effective custom logo helps in establishing credibility. You might have seen that all big companies are known for their logos. Think of all the big companies around you. Chances are you can visualize their logos in your mind as well. This is why customers now attach credibility with logos as well.
4. Successful communication
Graphics are more than a logo and web designs. It also pertains to the communications that you target for your audience. Whether it be infographics, brochures or images, all pieces of communication play an important role in forming a bond with customers.
The audience of today needs the best. Merely offering them information via your communication messages is not enough. To attract their attention, you must ensure that the message is visually pleasing to the eye. This is one of the reasons why ad agencies and graphic designers both are coming up with compelling new ways to target customers.
The better the quality of your communication, the higher the chance that your target audience would want to build a long-lasting relationship with your brand. And the bigger the customer lifetime value, the more successful your business will be.
5. Increased viewer interaction
Nowadays, the success of your company is also dependent on having a sound online presence. Great graphics help in establishing your online credibility as well. It helps in increasing your views, followers, and shares by enhancing viewer interaction. Compared to long newsletters and blogs, quality visual aids tend to grab the attention of the masses at a much higher rate.
It doesn’t matter whether your customers are b2b buyers, online shoppers or brick-and-mortar goers, visual content works wonders for all. Great graphics in the form of illustrations, videos and photography can help increase viewership and engagement.
Conclusion
Ninety percent of the information that is transmitted to an average human brain is visual content. Sixty-five percent of the world’s population is classified as visual learners. If this doesn’t convince you that your business needs graphics than nothing will!
Great graphics help boost your business in various ways. Just like you invest considerably in making sure your product or service is top notch, also invest in graphics of your business. You won’t be disappointed with the effects it has on your bottom line, brand awareness and recognition.
Great graphics can take your business to new heights. Allow it to do so by partnering with quality professional designers. Impress your audience!
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