Plastic surgery is one of the most popular surgeries in America – with millions of people doing it; it’s safe to say that it’s a very competitive industry. Just like any other medical field, marketing plays a vital role in the survival and growth of your practice. As a plastic surgeon, you need to be prepared with effective online marketing strategies to promote your practice to the local patients and add more patients to your practice.
Internet marketing is such a powerful tool to utilize for your business; it allows you to easily put your message in front of the right audience. Are you ready to grow your practice? Here are some helpful marketing strategies that will increase your visibility:
1. Optimize your practice for local search
One of the most essential components to getting your name in front of the right audience is to create complete and informative business profiles of your practice on local business directories. The majority of patients looking for a plastic surgeon will first head online to check your business’s reviews and ratings. If you’re not listed in the local search results, you might be losing out on traffic. Some places to make sure you’re added is Google My Business and Yelp.
2. Creating Social Media Profiles
Sorry to say but you’re website is just not enough; that’s where social media comes to play. Social media is an excellent and easy way to drive traffic to your plastic surgery website. Start by figuring out at least two or three social media profiles that will most benefit your business the most and go from there. Popular business ones are Facebook, Twitter, LinkedIn, and Instagram. When making these profiles, make sure you are linking your website or blog in order for your audience to easily find and click it.
3. Create a Blog
Another great way to driving traffic to your website is to create your very own blog. Blogs are a great way to share informative and educational tips for your patients to read on their own. Having a blog allows you to be more credible in the industry and can reach out to a bigger audience.
4. Practice Email Marketing
Email marketing is the easiest, cheapest, and fastest way to connect with your existing patients. When sending out emails, ensure that they are informative, fun, and eye-catching. You could list some of your offers with a fixed expiration date to get your patients to respond immediately. You could also include your latest blog posts or news updates so that your current patients will never miss a read.
5. Create Introductory Videos
Video marketing is one of the most effective ways to get your message across the web. It remains underused; a really effective video can give you a competitive advantage. Though it might take extra time to make, it allows your audience to get a sneak preview of what to expect before even stepping into your office.
Some tips to making an intro video:
# Make sure you clearly articulate the services and procedures available.
# Record in a professional and confident manner.
# State a clear value proposition – simple yet understandable.
# End with a call-to-action to schedule a free consultation.
6. Have Your Current Patients Do Testimonials and Reviews
Nowadays, we rely heavily on reviews and star ratings. If you are an established plastic surgery office, ask your current patients to take the time to make a positive review on popular rating sites like Google Business and Yelp. You could also kindly ask specific patients to tape a testimonial of their recent experience with a procedure that they absolutely had a great experience from. Place these testimonials on your website, as well as any positive reviews.
7. Go Virtual
Some clients want to know more about plastic surgery without meeting you face to face. These clients would appreciate an opportunity to air their concerns on any of the procedures that you perform. You can hold a webinar with prospects that you contacted with email marketing or can also go live on social sites like Facebook.
These sessions are an opportunity for you to explain the basics of plastic surgery to the prospects, add in some information on potential risks and other concerns within the industry.
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