The world is moving on a fast lane that is why it is moving at a fast pace. Pardon my poor use of rhymes, but it is nothing new that everything these days is about speed. From fast cars, to speed jets, to faster electric trains, to fast loading websites and even fast result is all based on speed. It is not just speed, it is about speed but about cost effective speed.
These days, efficiency is the watchword. Nobody has time for any excesses as they are now deemed frivolities. App development companies are not left out as virtually every brand has seen the power of mobility. In other world, brands have seen the importance of not just mobile compatible and optimized websites but mobile applications as well. It is no wonder that these brands have employed the services of mobile application development companies to help them develop apps that will not merely serve as substitute to their websites but offer virtually equal features.
As a budding brand or app developer, you can still make the most off your app. It is all about knowing the pros and cons of how the various app stores work. Below are some tips on how to make the most of app store optimization.
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Why Mobile Optimization is Important
Name of your app
It will be very absurd if your app name does not give a hint about your app itself. Some very good apps in the various app stores that have very low rating because of the app name. Do not compare yourself to already established app development companies by choosing a cool name for your app, especially when the name does not at a glance tell what your app is.
App itself
When creating an app, do your best to ensure that the app is actually what it claims to be. Take your time to ensure that the app is user friendly, fix bugs when necessary to avoid lagging and minimise the presence of Ads on your add. In as much as Ads are a major means by which you make your money as a developer, it is more important that users get to enjoy using your app first. By bombarding your users with Ads, you are ultimately giving yourself a poor rating. Imagine a game where an Ad pops up when you run the app and when you complete a level in the game?
Icon of your app
Just like the name of your app, your app icon should also point towards what your app has to offer. If possible, you can use a picture contained in the app as your app icon. By doing this, you are ensuring the credibility of your app. Even if you do not use a picture from the app itself, just ensure that the icon give enough information about your app to help in its promotion.
App screenshots
This is what I consider the step two of your app promotion. This is a test of your credibility as well. To make people appreciate your app even more, you can place the screenshot in the same sequential manner in which they appear in your app. By doing so, you are increasing the rating on
your app as well as your credibility. It will also do you good if the screenshots of your app appear in your promotional video.
App promotional video
This is not just about putting up a video of what is contained in your app. If it a game, your promotional video should give tips on how to successfully navigate through some levels of the game. It should be related to the app such that by viewing the video your prospective user already has an idea on how to use your app.
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