Reviews are very important today in the WordPress development services as it helps the visitors to have a clear idea whether the product is up to the mark or not. The visitors will come to know whether their expectation from the product will meet their requirements or not based on the user reviews of other customers who have already used the product.
One may not visit any particular restaurant if there are no reviews of it and similarly one may not purchase any product if the website doesn’t contain the user reviews.
The reviews are very much beneficial for the businesses too as by keeping the reviews on the website people will find the business trustworthy and it will also increase the brand value of the firm. The testimonials are also very helpful to create a positive impact on the visitors and thus making them feel assured that the service and product of the company will fulfill their needs.
As per one recent survey, Google Reviews are very much trusted by the users at the time of searching for a particular service provider or local business. The reviews posted on Google by users are beneficial to people a lot and they are able to make proper decisions to fulfill their requirements.
The Google reviews are trusted highly by people similar to the personal recommendations that have a great impact on the decisions that we make while purchasing any product or service.
The users are motivated from inside to write the correct review of the product in order to acknowledge other people so that they can also get the benefit of it if it is good or they might get aware of the product if it is not worth its price. Some people write fake, unauthenticated reviews of the products and this creates a negative impact of the brand in the mind of visitors.
The reviews are an added advantage for SEO as the business websites that have reviews on their site are ranked high by the search engine bots. So, every business should definitely include the reviews of the users on the website as it helps the search engines to know that your business is trusted by others and it is safe for them to recommend to others.
You can use the plugin for displaying the Google reviews on your WordPress site.
Follow the steps below to display the reviews in the Custom WordPress Development.
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Step 1: Purchase the Plugin and Install it
First of all, you have to purchase the plugin named Google Reviews Business and install it. An email will be delivered to you with a license key, download link and also the instructions for installation.
Download it and then press the option named “Upload plugin” for installing it. Now, enter the license key and the setup is complete and ready for use. There are both the free and premium version available for this plugin. But, if you install the premium version then make sure that you deactivate the free one.
Step 2: You need a Google Places API Key
Now, for using the plugin, a Google Places API key will be needed. Now, sign into Google account. Make a new, fresh project and you will get the API key. You may give whatever name you want to give to your project. Now, you have your API key, you can move to the Settings tab in the plugin and enter the key in the field provided.
Step 3: Display the reviews on the website
There are several options provided by the plugin for displaying the reviews on the website. For example, you can add a sidebar widget. The widget can be added to your WordPress site by drag and drop facility. When setting up the widget, make sure that you review a number of settings.
Check that the Google My Business listing has the Google Place ID and the address. By using the search facility in the widget, you will be able to find the Google Place ID for your business.
Another important step is to enable the Google rich snippets available under the “Review Options”. A structured data snippet will be created by enabling it. This will add star ratings to the page listings when people search for them in the search bar.
You can also add a higher number of reviews to the search listing of your page. Google by default shows 5 reviews provided by the plugin. You can bypass the 5 reviews limit by checking the box provided and you can now show more reviews. If you have a page that has the sole purpose of displaying the testimonials and reviews then this feature will be useful to you.
Sometimes you will also get the bad reviews for your website and definitely, you would not like to show them to the users. You can hide them by using the minimum review rating filter.
If you need to cutdown the length of the reviews, then you can also do it by the following feature. If you are having good lengthy reviews, then surely you will wish to display them as it will showcase the excellent experience that the customer has got with your product or service.
The character limit for the review can be set in the Custom WordPress Development using the review limit feature so that it doesn’t get lengthy. If the user wants to read it further then the read more option will be provided. This feature will save the space for displaying reviews so that more reviews can be displayed.
You can also provide a link to write a Google review at the end of all the reviews. The users will get the opportunity to write their own review and express their own experience about your product or service. As the business owner, you will also get more and more reviews this way and will help to increase the brand value of your firm and thus helping you to get a higher page rank in the SERPs.
Now, the best part arrives where you will get the chance to select the widget theme of your choice so that you can display the reviews the way you want. There is a variety of widget theme option provided such as the Review List, Reviews Slider, Reviews Grid, Google Badge: right, Google Badge: left, and Google Badge: embed.
Not all the options for displaying the reviews will work well for your website. For example, the Reviews Slider option displays the reviews in the form of a slider in the sidebar and as there is not enough room for fitting the slider, it won’t look great. Try all the options out and see which option looks great for displaying your reviews and then fix it for your website.
Wrapping Up
Thus, this was a complete guide on how you can add the business reviews on the website hosted on the platform of WordPress development services. We hope that you get the complete view on how the reviews can be showcased on your website and now it will be easy for you to do the same for your site.
Make sure that you include the reviews for your site as it will surely help you to increase the engagement of the users on your site, it will decrease the bounce rate and enhance the brand value of your business by attracting more and more potential customers.
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