Launching a new website is the more interesting and exciting fact. Despite that various designs and functions, SEO optimization is the inevitable process to launch a new website.
Adding a few simple SEO methods and tricks to your site can make a significant impact to search engine ranking.
Therefore, the site must meet certain SEO requirements for successful promotion. But, what SEO requirements need to be considered in order to achieve proper site indexation and further growth in search engines. So, if you are planning to launch a new website, then follow these SEO tactics to make sure that your site is competitive in search engines from the start.
Mobile Responsiveness
Creating a high-quality customized web design for the smartphones is an important factor for ranking. A poor-quality implementation can form a negative impression on users. So, choose a responsive template or plugin for a website that can automatically adjust its size and shape according to the user’s screen.
Users can access and share the website’ content from anywhere across the world and make it easier for search engines to search and index content. Sites with responsive design fully adapt to the device, and this applies not only to display text but also various characteristics and functions. There is no need to re-send to other pages because load times are reduced, and performance is improved.
Loading Speed
Search engines take into account the speed of site loading, both directly and through the behavioral factor. Users more often leave slow-working sites. A normal load time is considered to be 2-3 seconds. But, if the load time increased with each additional second, then the probability of failure is also increased by 20%.
SEO expert considers several parameters for a good result like server response rate, time to start the page, and time to full page load. High download speed of the site has a positive effect on the conversion and sales on the site. Search engines encourage fast sites and increase their ranking. This will make your site accessible and convenient for mobile users.
Cross-Browser Compatibility
Now visitors are looking at the site through more than a dozen different browser models. And these browsers often work differently. If you do not test and/or do not change the layout and styles for the most popular browsers, you will simply lose many potential visitors, because for them your site will be inaccessible or difficult to view.
A cross-browser compatibility will ensure you that your content and pages are accessible to the different browsers and search engines. By scanning each page, make sure crawlers are able to index your content or website easily. The content must also be accessible through the various platforms and browsers and to all the audiences. So, make sure every browser can hold the visuals, designs and the user experience (UX) in a good manner to attract the visitors.
No 404 & Other Errors
You need to make sure that the site has no errors that will affect its promotion. For example, error 404, 500, 302 instead of 301, duplicate pages, lack of title pages, source content, etc. A common error on the Internet is 404, which means that the server cannot find the data corresponding to the request. This may be due to the absence of any file that was specified in the request.
If the wrong URL is generated automatically, then this may indicate a malfunction of the script. To fix this you have to edit the program itself directly. So, analyze the URL link of your website or pages. If it shows any error, then edit it with any text editor.
HTTPS Security
Any of the sites which run on HTTP and still accept the sensitive information like the phone number or the credit card number of the user are labeled as insecure. Therefore, it is important to get an SSL certificate which would provide the HTTP for your site. It provides data encryption and makes it inaccessible for strangers to view.
Data protection in HTTPS provides SSL/TLS cryptographic protocol that encrypts the transmitted information. A secure connection increases the customer reliability ensure that data is safe. The SSL/TLS protocol is good because it allows two unfamiliar members of the network to establish a secure connection through an unprotected channel.
Turn Off “No Index” Tag
While testing the site, check that “No Index” tag is off. If it is not, then turn it off because it will enable the search engines to crawl your page or website thoroughly and include it in the SERPs. No index tag will not consider your pages on the SERP results. Due to this, the crawlers of the search engines will never be able to index your pages on the top ranking. This will decrease the growth and sales of the website. So, make sure that your “no index” is disabled.
But, you can display this tag if you want to thank your customers by adding the unique thank you pages or want to keep the pages for your employees.
Bottom Line
The points which are highlighted in this post, are among the important ones. Therefore, you should have to check these SEO services checklists before launch your website. Various SEO packages are available in the market that will easily put your business on the top results without providing any pitfalls.
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