Generally, web development companies try to create frequently visited pages of a website as attractive as they can. But, they ignore the huge importance of the About Us page. On this page, visitors get more knowledge about your company, its core business activities, and mission. So, with a well designed About Us page, you can introduce your business to visitors and increase the prospect of getting more business opportunities. But how to create engaging about us pages?
Let’s find out.
1. Take Care of User’s Need
The “About Us” can be used as a tool for self-promotion. You can easily trumpet your merits and grab more customers. Always keep in mind that it is important that users and potential customers feel that it will be beneficial for them to connect with you. Therefore, speaking about yourself, present your business as a solution to the key problems of your target audience. If you are creating About us page for a WordPress website, never hesitate to hire a WordPress developer regarding this. Because they can help you in a much better way to increase the flexibility and adaptability for about us pages.
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2. Mention the Name of Your Company Clearly
It is a disappointing fact that a good number of companies forget to include the name of the company in “About Us” content. Also, mentioning the company name one time is not enough. You need to explain to our users why the company was given exactly such a name. This will help you to establish contact with the visitor and tell him an interesting story about you in an easy way.
3. Add High-quality Images
With the help of pictures, About us page can be made easier and more understandable. So, place the company logo, images of the company owners, business marketing professionals and other important persons on the about us page. Images should convince the user as much as possible that you can be trusted and have experience. You can also add photos of the office to show where you work and what you do. Let individuals know how you work with image content. Such photos will look more lively and more attractive. Never forget to use ALT attributes with images to get their SEO benefits.
4. Write About us Content As a First Person
It is often said that the best way to get in touch with a visitor is to contact him directly! So, instead of writing about yourself and your company using the third person (as if it were someone else), use the first person to introduce yourself directly. This will make your content more attractive and make a positive impression on visitors.
5. Update Content Regularly
Always remember that the content of the About Us page mainly tracks the history of your company and its business, but do not let the information stagnate. It is a great place for news about recent events concerning your business. So, keep updating the content of the About Us page from time-to-time. It will help to get recognition sooner or later.
6. Use Easy-to-Understand Language
You must know that the “About Us” section is an ideal place to submit detailed information about your company or business. So, don’t use extremely difficult language in this section. Use concise and lively language to warm the user’s desire to learn more and encourage him/her to take the desired action after reading the content.
7. Add A Call To Action Button
The call to action button is a piece of text, sometimes in combination with an image that tells your audience what they should do after reading the content. So, add a call to action button to the about us page. The effect of scarcity and urgency in marketing can improve your conversions. The same dogma applies to your CTA button. By combining a lucrative deal with a direct shortage and a time limit, you can encourage your visitors to purchase goods, subscribe or perform another conversion action.
Final Words
A well-designed About us page allows companies to introduce themselves to visitors, make the first impression, and include customers in the conversion funnel sooner or later. Use these tips to create high-quality About us page for your WordPress website in an easy way. Best of Luck!
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